Author name: Tanuka

Richard Thaler – Nobel prize winner in Economics 2017

US economist Richard Thaler was conferred 2017 Nobel prize for his work in “understanding the psychology of economics”. Till recently econominsts’ assumption of any economic theory was that humans are rational actors who maximise their utility. But over the past few decades, behavioural economists like Richard Thaler have progressively chipped away at this notion. They

Richard Thaler – Nobel prize winner in Economics 2017 Read More »

Behavioral Analytics is here to stay

Behavioral analytics – an introduction Behavioral analytics, as Wikipedia says, is a recent advancement in business analytics that reveals new insights into the behavior of consumers on eCommerce platforms, online games, web and mobile applications, and IoT. Behavioral analytics establish the foundation of customer knowledge and focuses on understanding how consumers act and why, enabling

Behavioral Analytics is here to stay Read More »

Market Intelligence – An Overview

What is Market Intelligence MI or Market Intelligence System is actually a business analytics tool that analyses business data obtained from various sources like Customers, Competitors, supply chain, stores etc. It helps organizations in making decisions and formulating future strategies regarding, target market, product development, promotional campaigns, consumer perception etc. only if apt, relevant and

Market Intelligence – An Overview Read More »

Analytics in healthcare

Analytics in healthcare financial management

Analytics in healthcare Financial intelligence (FININT) is the gathering of information about the financial affairs of entities of interest, to understand their nature and capabilities, and predict their intentions. Generally the term applies in the context of law enforcement and related activities. A feature in analytics in healthcare organisations to forecast certain aspects of the

Analytics in healthcare financial management Read More »

Scroll to Top