Data is everywhere, but it is what we do with that data, what insights we tap into that make it so valuable. That is why data storytelling is becoming so important. Whether we realize it or not, we are bombarded with an onslaught of visual information every day. From print advertisements and television commercials to […]
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What is Visual Analytics? Visual Analytics is an area that applies analysis and reasoning to information sets using some sort of visual means. It combines the best of a person’s capabilities (decision making, analysis, and reasoning) with the number crunching capabilities of a computer. Visual analytics is a form of inquiry in which data that
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Business Intelligence (BI) refers to applications, technologies and practices or the collection, integration, analysis, and presentation of business information. The purpose of Business Intelligence is to support better business decision making. Essentially, Business Intelligence systems are data driven Decision Support Systems (DSS). Importance of Business Intelligence tools or software solutions Business Intelligence systems provide historical,
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Data visualization is the techniques to communicate data or information by encoding it as visual objects. We may call it visual communication. Data Visualization is actually the use of computer graphics to create visual images which aid in the understanding of complex, often massive representations of data. To communicate information clearly and efficiently, data visualization
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Data visualization is basically an effort that helps people understand and analyze data with the help of proper visuals, say graphs, patterns, or correlations. In simple, it is the extraction of information from a text format and presenting it in a pictorial format. This makes the final outcome much more appealing, easy to understand, in
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What is Market Intelligence MI or Market Intelligence System is actually a business analytics tool that analyses business data obtained from various sources like Customers, Competitors, supply chain, stores etc. It helps organizations in making decisions and formulating future strategies regarding, target market, product development, promotional campaigns, consumer perception etc. only if apt, relevant and
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